bye bike cancer
Fuel the Ride. Fund the Fight. Be the Reason a Child Survives!
HELLO!
- I’m Ralph Al KhouryFounder of ByeBike Cancer Campaign, passionate athlete, professional cyclist and advocate for social impact. Completed the 2024 journey from Paris to Lebanon, raising donations for a Barbara Nassar cancer center.
- I’m Karla JabbourA professional runner, two-time Lebanese marathon champion, and certified running coach and ski instructor. I’m passionate about movement, nature, and helping others push their limits — on the road and in life.
We’re two Lebanese citizens on a mission to help children with cancer!
That’s why we created Bye Bike Cancer - an independent, self-initiated campaign.
No politics. No NGOs. No hidden agenda. Just two people cycling from Paris to Beirut with one clear goal:
To raise awareness and funds - transparently and directly - for children battling cancer in Lebanon.
We’re not backed by institutions. We’re backed by people:
The people of Lebanon. The diaspora. Those who still believe in kindness, courage, and collective action.
With your support, we’re not just riding for hope - we’re riding to save lives.
No politics. No NGOs. No hidden agenda. Just two people cycling from Paris to Beirut with one clear goal:
To raise awareness and funds - transparently and directly - for children battling cancer in Lebanon.
We’re not backed by institutions. We’re backed by people:
The people of Lebanon. The diaspora. Those who still believe in kindness, courage, and collective action.
With your support, we’re not just riding for hope - we’re riding to save lives.
Why MontyPay, Monty eSIM & MyMonty Are the Perfect Main Sponsors for ByeBike Cancer
This campaign is more than a ride — it’s a daily story. And MontyPay and Monty eSIM and MyMonty fit seamlessly into every single chapter of that story.
🚴♂️ A Daily Integration with Purpose What makes MontyPay and Monty eSIM and My Monty the ideal main sponsor isn’t just generosity — it’s that the services you offer are essential to our journey. Your brand can be naturally and authentically promoted across 60 days, 10 countries, and exposure to millions of followers of campaign supporters, celebrities and influencers
🚴♂️ A Daily Integration with Purpose What makes MontyPay and Monty eSIM and My Monty the ideal main sponsor isn’t just generosity — it’s that the services you offer are essential to our journey. Your brand can be naturally and authentically promoted across 60 days, 10 countries, and exposure to millions of followers of campaign supporters, celebrities and influencers
How We’ll Use and Promote Your Services
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Access the World in Style – MyMonty Card for Airport LoungesService Usage:
Ralph and Joelle will use their MyMonty cards to access VIP airport lounge during departure from Beirut and arrival in Paris highlighting the travel perks your cardholders enjoy.
Promotion Strategy:
Instagram Stories- The easy process of lounge access using the MyMonty card
- A visual tour of the lounge and amenities
- A highlight of other MyMonty travel benefits (multi-currency use, international acceptance, etc.)
- A professionally edited Reel featuring clips from their check-in to boarding, focused on comfort, convenience, and class with MyMonty
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Buy Without Borders – MyMonty for All Purchases Across 10 CountriesService Usage:
All day-to-day purchases throughout the ride including food, lodging, bike maintenance, and essentials will be made using the MyMonty card in every city and country visited.
Promotion Strategy:
Daily Instagram Stories- Show the MyMonty card being used in real-life settings
- Highlight the ease of payment, international acceptance, and currency flexibility
- Reinforce brand memorability through repetition
- At the end of the trip, we’ll produce a polished, dynamic Reel: “10 Countries. 60 Days. 1 Card – How MyMonty Made It All Possible” Featuring fast-cut visuals of transactions, flags, and iconic locations to create a strong brand imprint
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Stay Connected, Anywhere - Monty eSIM for Global Internet AccessService Usage:
Ralph and Joelle will use Monty eSIM as their exclusive internet provider throughout the entire 60-day, 10-country journey enabling them to share their experience in real time.
Promotion Strategy:
Instagram Stories- Show speed tests, signal bars, and live uploads from various regions to prove real-time reliability
- Mention Monty eSIM in TikTok lives
- Feature “Connection Check-ins” across borders: “New country. Still connected. Thanks to Monty eSIM.”
- Highlight eSIM’s ease of use, multi-country access, and instant activation
- A short, educational Reel will walk through: “How We Installed Monty eSIM in 60 Seconds — And Never Lost Signal Once”
- Final video content will include an emotional callout: “This campaign was made possible by the connection that never failed us - Monty eSIM.”
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Support the Mission - MontyPay as Our Preferred Contribution GatewayService Usage:
While official treatment donations go directly to Children's Cancer Center of Lebanon, many ask how to support the ByeBike Cancer mission itself. Through MontyPay, we offer a discreet option for those who wish to help us continue supporting cancer patients in Lebanon who can’t afford treatment.
Promotional Strategy:
If MontyPay is confirmed as our main sponsor, we will:- Feature MontyPay exclusively as the gateway for supporting the mission’s long-term impact
- Promotion will remain discreet and respectful, with soft mentions such as: “Want to support our mission beyond the ride? MontyPay gives you a simple and secure way to help.”
- A dedicated Instagram Highlight titled “Support the Ride” will guide interested followers to the MontyPay link
- There will be no aggressive push, only organic mentions and subtle reminders during Stories and posts
Strategic Product Placement Through Real Influence
The ByeBike Cancer campaign gives Monty a unique opportunity to place MyMonty Cards and Monty eSIM Kits directly into the hands of Lebanese celebrities and top influencers who are actively supporting the mission.
This partnership enables Monty to distribute physical products to real people with real influence — allowing them to experience, share, and endorse the brand organically across their platforms.
It’s not just visibility.
It’s connection, credibility, and conversion — all powered by purpose.
This partnership enables Monty to distribute physical products to real people with real influence — allowing them to experience, share, and endorse the brand organically across their platforms.
It’s not just visibility.
It’s connection, credibility, and conversion — all powered by purpose.
Visibility & Brand Placement
Hero logo placement on all social media Posts and Reels ( celebrity/influencers/herochild...)
Logo Placement on Cyclists Uniform
Logo Placement On 2 Cyclists Bicycles
Hero logo placement on all Hot Air Balloon at the Arrival Event
Company Profile Display on our website with links to your social profiles
Interview on Founders Mission Podcast with Charbel Ziade
Monty’s Campaign for a Cause
As the main sponsor, Monty can create a parallel social media campaign to showcase his support for ByeBike Cancer - highlighting his companies not only as innovative, but deeply human and purpose-driven.
This campaign will allow MontyPay, Monty eSIM, and MyMonty to:
- Share emotional, real-time updates from the ride
- Position the brand as a champion for health, hope, and humanity
- Earn trust and admiration from clients who value corporate responsibility and social impact
By standing behind this mission, Monty shows the world that his companies do more than business — they stand for something bigger.
Sponsors Exposure
Our Sponsors will receive high-impact exposure across Lebanon & The Lebanese Diaspora
Our Community of Supporters Is Growing Every Single Day
We, the Lebanese, are one of the world’s morally strongest nations. No matter where life has taken us, we rise, we unite, and we rally for a cause. Together, we are not just a community - we are a force for change.
Our Celebrity Supporters
Our Influencer Supporters
Our Business Supporters
Sponsor Visibility Timeline
Pre-Launch Awareness (August – September 17)
Building momentum through intensive marketing and influencer engagement.
- Organic and influencer-led awareness campaign across Instagram, TikTok, YouTube, and WhatsApp
- Official launch of Bye Bike campaign with hero video and Children's Cancer Center of Lebanon endorsement
- Emotional storytelling from Children's Cancer Center of Lebanon families and children
- Press coverage and social buzz through celebrity supporter content filmed in our studio
- Sponsor logos featured on visuals, videos, and dedicated campaign materials
- Engagement from the Lebanese diaspora and Children's Cancer Center of Lebanon supporter base
The Ride (September 18 – 22 November)
The 3,000 km journey broadcasted through powerful, engaging content.
- Real-time video updates from Ralph and Joelle across 10 countries
- Weekly stories of children from Children's Cancer Center of Lebanon supported by donations
- Daily Reels, Instagram Stories, route updates, and emotional reflections
- Ongoing influencer reposts and community interaction
- Sponsor branding on digital content, rider gear, and donation banners
- Opportunity to align with human-centered, purpose-driven content
The Grand Arrival (22 November)
From Tripoli to Beirut — a final ride to remember.
- Mass community ride from Tripoli to Martyrs’ Square (Al Shouhada), Beirut
- Public arrival event with Children's Cancer Center of Lebanon families, supporters, press, and media
- Sponsor presence at event banners, stage branding, media wall, and merchandise
- Final recap video and gratitude posts with sponsor mentions
- Opportunity for brand activation at the event